Our History
We’ve always been a whole lot better
We are proud of our history, and since the first bake of our heritage granola product in 2003, we have been passionate about healthy living and wholesome foods. Our mission has been to create nutritious cereals that bring positive benefits to the bodies and minds of our customers, making them feel a whole lot better.
Our original recipes were created by our founders, Dr Mick Shaw and his wife, Lizi. A pair with a zest for life, these true foodies brought together their knowledge of organic farming and science and a love for wholesome, nutritious food.
Keen to promote natural foods and a sense of wellbeing prompted by eating good food, Mick and Lizi started to research the role of carbohydrates in food and the body. Their work led them to learn that blood sugar levels were impacted by Glycaemic Load (GL), causing energy peaks and dips, and they decided this was going to be an important measure in their granola products.
Lizi’s became the first cereal brand in the UK to measure the Glycaemic Load of their products, to help customers make the best choices. This is a measure that has remained with the company ever since.
Mick and Lizi created their first cereal at home in Wales, serving it to the guests staying at their Bed and Breakfast. As the company has grown, so too has the product range. Expanding to include High Protein, Low Sugar, Gluten Free and Digestive Health ranges, as well as an assortment of delicious and fruity flavours. Every Lizi’s cereal is GL tested to ensure our customers are confident that the food will provide them with slow release energy, keeping them full from breakfast to lunchtime.
We’ve created a range that’s suitable for a variety of diets and lifestyles, whether that’s supporting health and fitness goals, providing lower-sugar cereal choices or gluten free options.
